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Posts Tagged ‘Logo Design’


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Building a brand takes patience and persistence but it can be done. Whether targeting a specific audience using email marketing software or utilizing social media for more than casual communication, brand definition awaits.

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While the freedom to come and go as I please is one of the major benefits of freelancing (and one reason why I became a freelancer) it also comes with a number of inherent difficulties. Besides the obvious potential issues caused by time zones, I also have to take into account weather, internet accessibility, and even political stability.

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Color is an essential component of branding, or creating a recognizable logo, but it is also one of the most commonly underestimated parts of design. Non-designers frequently assume that colors are almost arbitrarily chosen when nothing can be farther from the truth.

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In the beginning stages of your freelance career, there comes a time that you will have to meet with a client face to face. At first it’s a nerve racking experience. It’s natural to be excited, optimistic, hopeful, however it is inevitably going to mentally take its toll because it is something that can potentially either make or break you as far as that particular job goes.