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Posts Tagged ‘Identity’


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Building a brand takes patience and persistence but it can be done. Whether targeting a specific audience using email marketing software or utilizing social media for more than casual communication, brand definition awaits.

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Self-promotion is one of the most critical things a freelance creative (in any field) must do. It is also one of the toughest things to accomplish successfully. I am learning this right now but quickly coming to the conclusion that if I stick to my gut, don’t change my mind all the time (like the client you don’t want to have), and strategize the way I communicate myself and my business to my target market, it is becoming easier an

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Many business professionals do not understand the importance of why a logo, especially a professionally designed logo, is important for their company. Another underestimated aspect is the cost to design such a logo. Let’s take a look at the incredible impact a logo will have on your company, your customers, your prospects, and your competitors.