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Posts Tagged ‘Brand’
E-mail Newsletter Guidelines/Practices
Everybody gets some sort of newsletter in their inbox, whether it be from another blogger within a specific niche, restaurants, churches, sporting events, concert updates, etc. Why? Because they work.
The main purpose of a newsletter is to inform, promote, and make the user engage by completing a sale with a call to action or driving more traffic to the company’s website. Most businesses should be utilizing an e-blast of some sort to promote and sell their products or services, depending on your industry.
Self-Promotion – Get Out There!
Self-promotion is one of the most critical things a freelance creative (in any field) must do. It is also one of the toughest things to accomplish successfully. I am learning this right now but quickly coming to the conclusion that if I stick to my gut, don’t change my mind all the time (like the client you don’t want to have), and strategize the way I communicate myself and my business to my target market, it is becoming easier an
Bumper To Bumper Ads Logo Process
This logo is for Bumper To Bumper Ads—a mobile billboard advertising company who caters their services towards local businesses, both big and small, in Albuquerque, New Mexico. They started with just a few trucks driving around town, but now have about two handfuls of trucks and two bicycles with a new in your face logo that will be incorporated into their branding of media kits, website, business cards, and multiple elements to create brand awareness and identity. Here is my logo design process. You may check out my other logos on my portfolio.
Businesses Need A Professional Logo
Many business professionals do not understand the importance of why a logo, especially a professionally designed logo, is important for their company. Another underestimated aspect is the cost to design such a logo. Let’s take a look at the incredible impact a logo will have on your company, your customers, your prospects, and your competitors.
