Posts Tagged ‘Brand’
Taking Branding To The Next Level
Building a brand takes patience and persistence but it can be done. Whether targeting a specific audience using email marketing software or utilizing social media for more than casual communication, brand definition awaits.
Branding: The Importance of Color In Logos
Color is an essential component of branding, or creating a recognizable logo, but it is also one of the most commonly underestimated parts of design. Non-designers frequently assume that colors are almost arbitrarily chosen when nothing can be farther from the truth.
E-mail Newsletter Guidelines/Practices
Everybody gets some sort of newsletter in their inbox, whether it be from another blogger within a specific niche, restaurants, churches, sporting events, concert updates, etc. Why? Because they work.
The main purpose of a newsletter is to inform, promote, and make the user engage by completing a sale with a call to action or driving more traffic to the company’s website. Most businesses should be utilizing an e-blast of some sort to promote and sell their products or services, depending on your industry.
Self-Promotion – Get Out There!
Self-promotion is one of the most critical things a freelance creative (in any field) must do. It is also one of the toughest things to accomplish successfully. I am learning this right now but quickly coming to the conclusion that if I stick to my gut, don’t change my mind all the time (like the client you don’t want to have), and strategize the way I communicate myself and my business to my target market, it is becoming easier an
