Archive for ‘Identity’
Taking Branding To The Next Level
Building a brand takes patience and persistence but it can be done. Whether targeting a specific audience using email marketing software or utilizing social media for more than casual communication, brand definition awaits.
Branding: The Importance of Color In Logos
Color is an essential component of branding, or creating a recognizable logo, but it is also one of the most commonly underestimated parts of design. Non-designers frequently assume that colors are almost arbitrarily chosen when nothing can be farther from the truth.
Check Me Out In Photoshop User Magazine
In the March 2011 issue of Photoshop User Magazine, I was one of the lucky hand-picked designers to participate in the Design Makeover section that dedicates a full page to our revamped and, most of the time, improved designs of a business. Check it out!
Bumper To Bumper Ads Logo Process
This logo is for Bumper To Bumper Ads—a mobile billboard advertising company who caters their services towards local businesses, both big and small, in Albuquerque, New Mexico. They started with just a few trucks driving around town, but now have about two handfuls of trucks and two bicycles with a new in your face logo that will be incorporated into their branding of media kits, website, business cards, and multiple elements to create brand awareness and identity. Here is my logo design process. You may check out my other logos on my portfolio.
