Self-promotion is one of the most critical things a freelance creative (in any field) must do. It is also one of the toughest things to accomplish successfully. I am learning this right now but quickly coming to the conclusion that if I stick to my gut, don't change my mind all the time (like the client you don't want to have), and strategize the way I communicate myself and my business to my target market, it is becoming easier and easier.

The client that nit-picks is the worst. Don't be your own worst client!

The idea of promoting myself, marketing to the masses, and gaining world domination is only a dream. Reality is that it is a necessity to promote your services, communicate the benefits your services have, why you are better than your competitors, and the way you communicate that to your customers is essential. You have to keep you and your business in the eyes and minds of your target market at all times. You have to make a lasting impression through visual communications, your personality, and the truth that is felt in the statements, facts, and descriptions of what you do, why you do it, and how you do it. This, in turn, will create a customer that wasn't even looking for your services tell you the magic words you want to hear. It will make that consumer that is actively seeking your services turn to you for the job instead of your many hard working, well-known competitors.

I have researched creative, strategic ways to promote myself and my business and continuously ran into websites with way too many tips and tricks and non-sense ways to promote yourself that I just find unrealistic. Stick to what you successful freelancers (or even big firms) are doing, use common sense, and add your own personality to what it is you are creating to get your name out into the eyes of your target market.  Read More…